Privacy Policy

This Privacy Policy explains how MD Imprint / Lasting Imprint with MD (“we”, “us”, or “our”) collects, uses, stores and protects personal information when you visit md-imprint.com, contact us through the website, subscribe to The Quiet Letter, or otherwise interact with us in connection with our books, content and activities.

1. Who We Are

Data Controller:

MD Imprint / Lasting Imprint with MD

Website: md-imprint.com

Email: hello@md-imprint.com

We are responsible for deciding how and why your personal data is processed.

2. Information We May Collect

Depending on how you interact with our website, we may collect or process the following information.

Information you provide directly:

• your name
• your email address
• information you include in a message sent through our contact form
• information you provide when subscribing to The Quiet Letter
• any other information you choose to provide when contacting us

Technical and usage information:

When you visit the website, certain technical information may be processed automatically, depending on the technologies involved and your consent choices. This may include:

• IP address
• browser and device information
• operating system
• pages visited
• approximate location derived from technical information
• referring website or source
• interactions with the website
• cookie and consent preferences
• language preference
• information relating to website performance and usage

Non-essential analytics and marketing technologies are controlled according to the consent choices presented to you.

3. How We Use Your Information

We may use personal information to:

• respond to enquiries and messages
• manage subscriptions to The Quiet Letter
• send newsletter communications to people who have subscribed
• administer and maintain the website
• understand how visitors use the website
• analyse website performance
• improve our website, content and communications
• measure the effectiveness of our content and marketing activities where appropriate consent has been provided
• protect the website and its forms from spam, abuse and automated activity
• maintain security and prevent fraud
• remember relevant website preferences
• comply with legal and regulatory obligations

We do not sell your personal information.

4. The Quiet Letter and EmailOctopus

Our newsletter, The Quiet Letter, is managed using EmailOctopus.

When you subscribe, your email address and information associated with your subscription may be processed by EmailOctopus on our behalf for the purpose of managing subscriptions and sending newsletter communications.

We use a double opt-in process. After submitting the sign-up form, you may be asked to confirm your subscription by email before being added as a confirmed subscriber.

You can unsubscribe at any time using the unsubscribe link included in newsletter emails.

The EmailOctopus sign-up form is embedded in our website and may connect to EmailOctopus infrastructure in order to display and operate the form and process subscription requests.

5. Google reCAPTCHA

The EmailOctopus newsletter sign-up form used on our website is protected by Google reCAPTCHA.

reCAPTCHA is used to help protect the form and website from spam, abuse and automated submissions.

Because reCAPTCHA is delivered as part of the embedded EmailOctopus form, it may load when the form is displayed, including before you make a choice regarding optional analytics or marketing technologies.

When reCAPTCHA operates, Google may process technical information relating to your device and your interaction with the website for security and fraud-prevention purposes. This may include information such as your IP address, browser or device information and interaction data.

reCAPTCHA may use cookies or similar technologies as part of its security functionality. Its operation is subject to Google's applicable privacy terms and terms of service.

We use reCAPTCHA for website and form security rather than for advertising purposes.

6. Contact Form

If you contact us through the website contact form, we process the information you provide for the purpose of receiving, reviewing and responding to your enquiry.

This may include your name, email address and the content of your message.

Please avoid including unnecessary sensitive or confidential information in messages submitted through the website.

7. Google Analytics 4 and Google Tag Manager

We use Google Analytics 4 (GA4) to understand how visitors interact with our website and to measure website performance.

Google Analytics may process information such as pages visited, interactions with the website, device and browser information, approximate geographic information and referral information.

Our analytics implementation uses Google Tag Manager (GTM). Google Tag Manager is a tag-management system used to control and trigger other website technologies. GTM itself is not used by us to set analytics or marketing cookies.

Before you make a consent choice, Google Analytics operates in a restricted consent mode in which analytics and advertising storage are denied. In this state, GA4 may send cookieless measurement signals (“pings”) to Google without setting analytics cookies on your device.

Full analytics functionality requiring non-essential storage is activated only where the relevant consent has been provided.

We use analytics information to understand website performance, identify general usage patterns and improve our website and content.

8. Microsoft Clarity

We use Microsoft Clarity to help us understand how visitors use and interact with our website.

Clarity may provide aggregated or session-based information about website interactions, such as navigation patterns, clicks, scrolling and use of website elements.

Microsoft Clarity is activated only after you provide consent for analytics technologies. It is not activated before the relevant consent is given.

Information collected through Clarity is used to understand website usability and improve the user experience.

Microsoft may process information in accordance with its own applicable privacy terms.

9. Meta Pixel

We use the Meta Pixel to help us understand the effectiveness of our marketing activities and interactions with our website.

The Meta Pixel may allow information about visits or actions on our website to be associated with advertising or measurement services provided by Meta.

The Meta Pixel is activated only after you provide consent for marketing technologies. It is not activated before the relevant marketing consent is given.

Depending on your relationship with Meta and your browser or account settings, Meta may process information in accordance with its own privacy terms.

You can decline marketing technologies through the consent choices available on our website.

10. Google Search Console

We use Google Search Console to monitor our website's visibility and technical performance in Google Search.

Search Console provides website owners with information about how their website performs in search results, such as search visibility, indexing and technical performance.

It does not itself function as our newsletter or contact-data collection service.

11. Google Fonts

Some elements associated with the embedded EmailOctopus form may request font resources from Google Fonts, including Google's font infrastructure.

Our own website fonts are hosted locally where applicable. However, the EmailOctopus form's stylesheet may cause the visitor's browser to connect to Google Fonts services in order to retrieve font-related resources.

As a result, technical information such as the visitor's IP address and browser information may be transmitted to Google when these resources are requested.

These requests may occur when the relevant embedded form is loaded and are not used by us for advertising purposes.

12. Cookies, Local Storage and Similar Technologies

Our website uses cookies and similar browser technologies for different purposes.

A strictly necessary first-party cookie called NEXT_LOCALE is used to remember the language selected on the website. This cookie may be set without consent because it supports a user-requested website preference and functionality.

Before you make a consent choice, optional analytics and marketing storage is disabled. Google Tag Manager may load in order to manage the consent state and relevant technologies, and GA4 may send cookieless measurement signals as described above.

Microsoft Clarity is activated only after analytics consent is provided.

The Meta Pixel is activated only after marketing consent is provided.

Embedded services required for specific website functionality, including EmailOctopus and Google reCAPTCHA, may make necessary network requests when their relevant forms are displayed.

More detailed information about cookies, consent categories and similar technologies is provided in our Cookies Policy.

13. Third-Party Services

To operate our website and related services, we use third-party providers and technologies which may include:

• website hosting and technical infrastructure providers
• EmailOctopus
• Google Analytics 4
• Google Tag Manager
• Google reCAPTCHA
• Google Search Console
• Google Fonts
• Microsoft Clarity
• Meta Pixel and related Meta services
• email and website communication services

These providers may process personal data on our behalf or, in some circumstances, act as independent controllers in accordance with their own privacy terms.

We aim to use and share only information reasonably necessary for the relevant purpose.

14. External Retailers and Links

Our website may contain links to external websites, social media platforms and retailers, including places where our books can be purchased.

When you follow an external link, the destination website operates under its own privacy and cookie policies.

MD Imprint does not process payments for purchases completed on third-party retailer websites and is not responsible for the privacy practices of those external websites.

15. Legal Bases for Processing

Where UK data protection law applies, we process personal information on one or more appropriate legal bases.

These may include:

• consent — for example, for newsletter subscriptions and optional analytics or marketing technologies
• legitimate interests — for example, responding to enquiries, maintaining and securing our website, preventing spam and abuse, and improving our services where those interests do not override your rights
• contractual necessity — where processing is necessary to provide something you have requested
• legal obligations — where processing is necessary to comply with applicable law

Technologies required for security or user-requested website functionality may operate where necessary for those purposes.

You may withdraw your consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

16. International Data Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal data is transferred internationally, appropriate safeguards are expected to be used where required by applicable data protection law.

Depending on the provider and destination, these safeguards may include recognised adequacy arrangements or appropriate contractual safeguards.

17. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including applicable legal, administrative and security requirements.

Newsletter information is generally retained while you remain subscribed and as necessary to maintain appropriate records of subscriptions, unsubscribes and consent.

Enquiries submitted through the contact form are retained only for as long as reasonably necessary to deal with the enquiry and any related follow-up or legal requirements.

Analytics and other third-party service data may be retained according to the settings we select and the applicable provider's retention arrangements.

18. Your Rights

Depending on applicable data protection law, you may have rights including the right to:

• request access to your personal information
• request correction of inaccurate or incomplete information
• request deletion of your information in certain circumstances
• restrict certain processing
• object to certain processing
• withdraw consent where processing is based on consent
• request data portability where applicable
• lodge a complaint with the relevant data protection authority

In the UK, you also have the right to complain to the Information Commissioner's Office (ICO).

If you wish to exercise your rights in relation to information processed directly by MD Imprint, please contact us using the details below.

19. Children's Privacy

Our website includes content relating to children, parenting and family life, but it is intended primarily for adults, parents and carers.

We do not knowingly use the website to collect personal information directly from children through newsletter subscriptions or contact forms.

If you believe that a child has provided personal information to us inappropriately, please contact us.

20. Security

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We also use security and anti-spam technologies to help protect our website and forms.

However, no internet-based service can guarantee absolute security.

21. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technologies or legal obligations change.

The current version will be published on this website with an updated revision date.

22. Contact Us

For questions about this Privacy Policy or how your personal information is handled, please contact:

MD Imprint / Lasting Imprint with MD

Email: hello@md-imprint.com

Website: md-imprint.com